I talk a lot on my tips Tuesdays on IG stories how to reach out to brands & how to negotiate beyond the brand pitch. Since then I have gotten a lot of questions on how to make a media kit.
Media kits can be actually pretty simple to make. I like using Canva for layout ideas (it is free). You can actually take in their search bar “media kits” and tons of free templates are shown and you can edit to your references from there.
Make sure to choose photos and images that reflect your brand and esthetic. Have someone proof read to make sure everything makes sense. Even if you haven’t worked with brands you can sell yourself and your strong points. Your media kit is your visual resume so sell yourself the best you can!
I personally like to keek media kits to one page. If you want you can have a version with pricing and one without. However, my goal this year was to focus on paid partnerships… so I only use my media kit with pricing. I think it also helps cut down on email back and forth.
Now, where do you find pricing?! Social Blue Book (also free) can help you set pricing. I also like to keep in mind I shoot a lot of content with children which takes extra work somethings :).
If you need help with demographics instagram can break those down (in your analytics) or places like Fohr.co combine your different platforms to give you a great breakdown.
Don’t let making a media kit intimidate you. It is one of the easiest documents to create that can help you when you want reach out to brands for partnerships.
Have you taken the jump to make your media kit yet?
XOXO, Gabbing Ginger
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